We are seeking a highly skilled and motivated PPC (Pay-Per-Click) Specialist to join our team. As a PPC Specialist, you will play a key role in driving traffic and generating leads through effective management and optimization of pay-per-click advertising campaigns. Your expertise in digital marketing, data analysis, and campaign optimization will be critical in achieving our marketing goals and maximizing ROI.
Responsibilities:
- Conduct keyword research to identify relevant and high-performing keywords for campaign targeting
- Plan, create, and manage PPC campaigns across a variety of channels (Google Ads, Facebook, Instagram, LinkedIn, and Twitter)
- Create and manage PPC campaigns, including ad copy creation, bid management, and ongoing optimization
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)
- Conduct A/B testing of ad variations to optimize campaign performance
- Monitor and analyze campaign performance metrics (e.g., click-through rate, conversion rate, cost per conversion) to identify areas for improvement and make data-driven decisions
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Track, report, and analyze website analytics and campaigns using Google Data Studio Dashboards and Databox.com
- Monitor and manage campaign budgets to ensure efficient allocation of resources and maximize ROI
- Implement and optimize conversion tracking and other tracking mechanisms to accurately measure campaign effectiveness
- Analyze activity and performance of all paid search campaigns and report findings back to the manager and subsequent clients
Desired Skills:
- Proven 2+ years’ experience as a PPC Executive or similar role
- Proven experience in managing PPC campaigns, preferably in an agency or e-commerce environment
- Strong knowledge of PPC advertising platforms (e.g., Google Ads, Bing Ads) and their features
- Proficiency in keyword research and analysis tools
- Excellent analytical skills and ability to interpret and leverage data to optimize campaign performance
- Familiarity with A/B testing methodologies and experience in conducting experiments to improve campaign effectiveness
- In-depth understanding of search engine marketing (SEM) principles and best practices
- Knowledge of website analytics tools (e.g., Google Analytics) and ability to extract actionable insights from data
- Strong written and verbal communication skills, with the ability to present data and insights in a clear and concise manner
- Detail-oriented mindset and ability to manage multiple campaigns simultaneously while meeting deadlines
- Strong problem-solving skills and ability to think creatively to overcome challenges
- Google Ads certification or other relevant certifications would be a plus