PPC Specialist

Job Type: Full Time
Job Location: Ahmedabad

We are seeking a highly skilled and motivated PPC (Pay-Per-Click) Specialist to join our team. As a PPC Specialist, you will play a key role in driving traffic and generating leads through effective management and optimization of pay-per-click advertising campaigns. Your expertise in digital marketing, data analysis, and campaign optimization will be critical in achieving our marketing goals and maximizing ROI.


  • Conduct keyword research to identify relevant and high-performing keywords for campaign targeting
  • Plan, create, and manage PPC campaigns across a variety of channels (Google Ads, Facebook, Instagram, LinkedIn, and Twitter)
  • Create and manage PPC campaigns, including ad copy creation, bid management, and ongoing optimization
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
  • Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)
  • Conduct A/B testing of ad variations to optimize campaign performance
  • Monitor and analyze campaign performance metrics (e.g., click-through rate, conversion rate, cost per conversion) to identify areas for improvement and make data-driven decisions
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • Track, report, and analyze website analytics and campaigns using Google Data Studio Dashboards and Databox.com
  • Monitor and manage campaign budgets to ensure efficient allocation of resources and maximize ROI
  • Implement and optimize conversion tracking and other tracking mechanisms to accurately measure campaign effectiveness
  • Analyze activity and performance of all paid search campaigns and report findings back to the manager and subsequent clients

Desired Skills:

  • Proven 2+ years’ experience as a PPC Executive or similar role 
  • Proven experience in managing PPC campaigns, preferably in an agency or e-commerce environment
  • Strong knowledge of PPC advertising platforms (e.g., Google Ads, Bing Ads) and their features
  • Proficiency in keyword research and analysis tools
  • Excellent analytical skills and ability to interpret and leverage data to optimize campaign performance
  • Familiarity with A/B testing methodologies and experience in conducting experiments to improve campaign effectiveness
  • In-depth understanding of search engine marketing (SEM) principles and best practices
  • Knowledge of website analytics tools (e.g., Google Analytics) and ability to extract actionable insights from data
  • Strong written and verbal communication skills, with the ability to present data and insights in a clear and concise manner
  • Detail-oriented mindset and ability to manage multiple campaigns simultaneously while meeting deadlines
  • Strong problem-solving skills and ability to think creatively to overcome challenges
  • Google Ads certification or other relevant certifications would be a plus

Apply for this position

Allowed Type(s): .pdf, .doc, .docx